Over the last 40 years, JB has evolved both its look and feel as well as its product offering. We continually look at our business operations to find ways we can improve on how we serve our customers and strengthen relationships with our vendors.

That’s why we’re proud to share with you the next generation of the JB brand. This new brand better represents the core principles we were built on and helps us more accurately reflect both who we are now—and where we’re going in the future.

This is only the beginning of the changes we have in store. Make sure you stay tuned as we unveil more exciting updates in the coming weeks.

And while the look and feel might be changing, here’s what’s not: